Termly vs iubenda (2026)
An independent comparison of Termly and iubenda — pricing, features and which one fits your site.
The short answer
These are the two closest competitors on this list — both are all-in-one privacy platforms that bundle cookie consent with privacy policy and legal-document generators, aimed at small businesses. Termly is priced per website and is cheapest on annual billing ($10–15/month) with unlimited banner views on Pro+. iubenda has the lowest headline entry price (~$6.99/month) and a slightly deeper legal-docs and consent-database offering, but its cheapest tier is single-language.
Both cover GDPR and US privacy laws, support Google Consent Mode v2 and IAB TCF, and generate legal documents. The choice comes down to billing model, language needs and which platform’s document library fits you better.
Pricing compared
Both bundle legal documents with cookie consent. Termly prices per website (USD, 25% annual discount); iubenda prices per site in USD/EUR and meters by pageviews.
| Plan level | Termly | iubenda |
|---|---|---|
| Free | $0 — 10,000 banner views/mo | $0 — small pageview cap |
| Entry paid | Starter $14/mo ($10 annual) — 50K views, 5 users | Essentials $6.99 / €5.99 — 25K pageviews, 1 language |
| Most popular | Pro+ $20/mo ($15 annual) — unlimited views & users | Advanced $27.99 / €21.99 — 50K pageviews, all languages |
| Largest | Agency — custom / reseller | Ultimate $119.99 / €89.99 — 150K pageviews, mobile SDK |
List prices at the date above and subject to change — always confirm on the vendor’s own pricing page before buying.
Feature comparison
| Feature | Termly | iubenda |
|---|---|---|
| Cookie consent + auto-blocking | ✅ | ✅ |
| Privacy policy / legal doc generators | ✅ | ✅ (deeper library) |
| Consent logging / records | ✅ (Pro+) | ✅ (permanent consent database) |
| Google Consent Mode v2 | ✅ (Pro+) | ✅ |
| IAB TCF | ✅ (Pro+) | ✅ (v2.2, all tiers) |
| Banner languages | Multi-language auto-detect (Pro+) | 8+ (Essentials = 1 language) |
| WordPress / Shopify / GTM | WordPress ✅ (Shopify not confirmed) | ✅ all three |
| Pricing model | Per website, USD | Per site, USD/EUR |
| Cheapest paid tier | $10/mo (annual) | $6.99 / €5.99 |
| Unlimited banner views | ✅ (Pro+) | ❌ (pageview-metered) |
Choose Termly if…
- You want the cheapest annual per-site price with unlimited banner views.
- You prefer predictable per-website billing rather than pageview metering.
- You want a clean, simple set of core legal documents.
Choose iubenda if…
- You want the lowest headline entry price (~$6.99/month).
- You want the deepest legal-document library and a permanent consent database.
- You need confirmed Shopify support alongside WordPress.
- You want IAB TCF from the entry tier.
Frequently asked questions
Are Termly and iubenda the same kind of product?
Yes — both are all-in-one privacy platforms that combine a cookie consent banner with privacy policy and other legal-document generators, aimed at small businesses rather than being cookie-only tools.
Which is cheaper, Termly or iubenda?
iubenda has the lower headline entry price (~$6.99/month) but its cheapest tier is single-language and pageview-metered. Termly’s annual per-site pricing ($10–15/month) includes unlimited banner views, so for a higher-traffic single site Termly can work out cheaper.
Do both support Google Consent Mode v2 and IAB TCF?
Yes. iubenda includes both across its tiers; Termly includes them from the Pro+ tier upward.
Which is better for Shopify?
iubenda explicitly supports Shopify (via its Shopify app, now delivered through the Complianz app in the iubenda Group). Termly’s Shopify support is not clearly confirmed, so iubenda is the safer pick for a Shopify store.