Tool Overview:
axeptio

About Axept

Axept is a company that offers consent management solutions to help businesses comply with data privacy regulations like the GDPR, CCPA, and others. Their primary product is a Consent Management Platform (CMP) called ''Axeptio'' which comes in two flavors: one geared towards general brands and e-commerce businesses and another specifically for publishers with a focus on online advertising.

Axeptio aims to make the process of obtaining user consent more user-friendly and engaging. Instead of relying on typical cookie banners that users often find intrusive, Axeptio utilizes a 'conversational UI' with customizable designs and even illustrated characters to create a more interactive and potentially less disruptive experience.

The platform provides tools for customizing the look and feel of consent banners, including options for A/B testing different designs to optimize consent rates. It also offers features like granular control over cookie categories, consent logging, and integrations with various analytics and marketing technologies.

For publishers, Axeptio offers a specialized CMP that is compliant with the Transparency and Consent Framework (TCF) used in the online advertising industry. This version helps publishers manage consent for programmatic advertising and data sharing with ad tech vendors.

In addition to their CMP, Axept offers a tool called 'Shake' which is a cookie scanner that automatically detects and categorizes the cookies and trackers present on a website. This can help businesses gain a better understanding of their data collection practices and ensure they are properly disclosing this information to users.