Tool Overview:
dataships

About Dataships

Dataships is a marketing consent management platform designed for e-commerce businesses using Shopify and Klaviyo. The platform focuses on optimizing email and SMS marketing consent collection during the checkout process while maintaining compliance with data protection regulations. It integrates directly with Shopify's checkout system and synchronizes data with Klaviyo for list management.

What does Dataships do?

The platform's core functionality centers on dynamic consent collection at checkout, adapting the consent process based on the customer's location. This location-based approach modifies consent requirements to match local regulations, replacing Shopify's standard one-size-fits-all consent checkbox. The system validates collected consent through a rules engine, cross-references opt-out lists, and maintains audit-ready compliance logs for all customer interactions.

For SMS marketing, Dataships introduced a feature called SMS Easy Opt-In that handles double opt-in requirements directly within the checkout flow. This system sends verification codes via SMS when required by local regulations, allowing customers to complete the double opt-in process without leaving the checkout page. The platform also performs daily automated checks on SMS compliance settings across both Shopify and Klaviyo configurations.

The platform includes a monitoring dashboard that provides weekly insights into consent collection performance and its impact on marketing operations. This dashboard tracks metrics such as marketing consent rates, which Dataships claims can increase from an average of 22% with standard Shopify settings to 88% with their dynamic system.

What makes Dataships different?

Dataships has a focus on location-based optimization of consent collection. Rather than applying uniform consent requirements across all customers, the platform adjusts consent mechanisms based on geographical location and corresponding legal requirements. This approach aims to balance maximizing marketing reach in regions with lighter regulations while maintaining compliance in areas with stricter requirements.

The platform's real-time synchronization between Shopify and Klaviyo represents another notable aspect. When customers interact with consent mechanisms or update their preferences, these changes are immediately reflected across both platforms, helping maintain consistency in marketing permissions across different channels.

Use cases and industries

Dataships primarily serves e-commerce businesses operating through Shopify, with particular relevance for companies handling international customers across multiple regulatory jurisdictions. The platform has been implemented by various fashion and retail brands, including menswear retailers, beauty brands, and accessories manufacturers.

The service operates on a subscription model with two main tiers: an email-only plan and a combined email and SMS plan. The email-only version provides basic consent collection and management features, while the comprehensive plan includes additional SMS compliance tools and monitoring capabilities. Both plans include the core features of checkout consent collection, location-based optimization, and integration with Klaviyo for list management.