Tool Overview:
Piwik

About Piwik PRO

Piwik PRO Analytics Suite is a privacy-focused analytics platform that provides web analytics, tag management, customer data capabilities and consent management. The platform can be deployed in cloud or private cloud environments and places emphasis on data privacy compliance and ownership.

What does Piwik PRO do?

The platform consists of several integrated modules. Its analytics component collects website and app usage data while adhering to privacy regulations. The tag manager handles deployment of tracking codes and marketing tags. The consent manager module manages visitor privacy preferences and consent collection. A customer data platform component enables user profiling and audience segmentation.

The analytics functionality includes standard website metrics, funnel analysis, and user flow visualization. Users can create custom reports and dashboards, set up automated alerts, and schedule report distribution. The platform provides options for anonymous data collection to comply with privacy regulations while still gathering useful insights.

What makes Piwik PRO different?

Unlike some other web analytics tools, the platform has a focus on data privacy and control. It is certified for various privacy frameworks including ISO 27001 and supports GDPR, HIPAA and other regulations. Users maintain 100% ownership of their data, which is not shared with third parties. The platform can be deployed in EU-based data centers for data residency compliance.

The platform offers multiple approaches to privacy-compliant analytics, including fully anonymous tracking without cookies, session-based tracking with temporary identifiers, and standard tracking for users who provide consent. This flexibility helps organizations balance analytics needs with privacy requirements.

Use cases and industries

The platform serves organizations that require strong data privacy capabilities, particularly in regulated industries like healthcare, government, and financial services. Common use cases include web analytics for organizations subject to GDPR and similar privacy laws, consent management for multi-region businesses, and analytics for healthcare providers requiring HIPAA compliance.

The platform supports both cloud and private cloud deployment options. Customer support is provided via email and an online help center. Integration capabilities include connections to business intelligence tools and automation platforms through APIs and native connectors.