Tool Overview:
PossibleNOW

About PossibleNOW

PossibleNOW is a compliance platform focused on preference management and Do Not Contact regulations. The company has operated for 23 years, specializing in managing customer communication preferences and regulatory compliance across multiple channels including phone, email, text, and mail.

What does PossibleNOW do?

The platform's core functionality centers on managing Do Not Contact compliance through several key products. DNcall handles Do Not Call list management and TCPA compliance, including scrubbing against federal, state, and wireless databases. DNemail manages email opt-outs and CAN-SPAM compliance, while DNtext handles SMS consent management. The MyPreferences component manages customer communication preferences and consent across channels.

The system processes high volumes of contact list scrubbing through both API and file-based methods. It maintains historical archives of opt-out requests and provides scrub receipts for compliance documentation. The platform integrates with existing CRM systems and other business applications through web services.

What makes PossibleNOW different?

PossibleNOW's approach combines automated compliance tools with managed services. Unlike competitors who provide only technology, PossibleNOW offers professional services to help implement preference management strategies and compliance programs. The platform includes access to the Reassigned Numbers Database and known TCPA litigator lists - specialized data sources for risk management.

The system architecture separates different types of compliance management (call, email, text) into distinct modules while maintaining centralized preference management. This allows organizations to license only the compliance tools they need while having a unified view of customer preferences and consent.

Use cases and industries

The platform serves both large enterprises managing complex compliance requirements across multiple business units and mid-sized companies needing standardized compliance solutions. Key industries include financial services, healthcare, and telecommunications companies conducting direct marketing campaigns.

For enterprises, the system handles compliance across disparate systems, multiple business units, and complex customer lifecycles. For mid-sized organizations, it provides preconfigured solutions that can scale as needs evolve. The platform particularly targets organizations conducting telemarketing, email marketing, and SMS campaigns that must comply with TCPA, CAN-SPAM, and other regulatory frameworks.

The system supports organizations in maintaining compliance while conducting marketing outreach, with features for managing established business relationships, consent expiration, and contact frequency preferences. It includes specialized tools for handling compliance requirements in regulated industries like insurance and mortgage lending where consent and preference management intersect with industry-specific regulations.