Tool Overview:
Truata

About Truata

Truata is a privacy-enhanced data analytics provider that specializes in data anonymization, de-identification, and privacy risk assessment. The company's solutions enable organizations to extract insights from sensitive data while maintaining compliance with global privacy regulations like GDPR and CCPA. Through its suite of cloud-native products, Truata helps businesses transform personal data into non-personal data, which removes limitations around data usage under privacy regulations.

What does Truata do?

The company's core offerings include the Truata Anonymization Service (TAS), which independently anonymizes enterprise data through a unique data trust structure. This creates a controller-to-controller relationship that provides additional governance protections. The platform Truata Calibrate integrates with existing cloud environments to enable privacy-compliant data pipelines, featuring automated risk assessments and targeted de-identification capabilities.

Truata's technology includes patent-pending Fingerprint technology for automated quantitative risk assessments and a patented solution for protecting against re-identification from location data. The platform provides dynamic recommendations for data transformation and allows users to view privacy-utility trade-offs through a centralized dashboard. For cases where effective pseudonymization cannot achieve required protection levels, Truata offers synthetic data generation capabilities.

What makes Truata different?

A key differentiator is Truata's independent data trust structure, which creates a separate controller-to-controller relationship for anonymization processes. This approach provides additional governance protections and helps mitigate compliance risks. The company holds ISO 27701 certification for data privacy management and has developed patented technologies specifically for handling location data privacy risks.

The platform's Fingerprint technology sets it apart through its automated approach to quantitative risk assessment. Rather than relying solely on manual privacy evaluations, this technology enables organizations to understand risk scores and make data-driven decisions about their data assets. Truata also distinguishes itself by offering multiple pathways for data protection - from pseudonymization to full anonymization to synthetic data generation - allowing organizations to match the protection method to their specific use case requirements.

Use cases and industries

Truata serves organizations needing to conduct international data transfers while maintaining GDPR compliance, particularly following the Schrems II decision. The platform supports various analytical applications including customer segmentation, predictive modeling, and combined analytics across multiple datasets.

The technology enables specific business functions such as marketing optimization, product development, and customer experience enhancement. Through its Combined Analytics feature, organizations can securely share and access customer insights from trusted third-party partners while maintaining privacy compliance. This allows businesses to expand their analytical capabilities beyond their own data assets while adhering to privacy regulations.

For international businesses, Truata provides solutions for operationalizing data transfers between regions with different privacy requirements, particularly for transfers out of the European Economic Area. The platform helps organizations implement supplementary measures that satisfy regulatory standards while maintaining data utility for analysis and business intelligence.